In the ever-evolving world of social media, the demand for captivating and professionally shot video content, especially vertical content for platforms like Instagram Reels, has skyrocketed.
People simply don’t have the time to always be on the go with filming - lifestyle shots, travel shots, finding the right lighting, making sure your kitchen is or bedroom is looking immaculate and aesthetic for filming content. It’s a lot to manage. Services are popping up to help people keep up with the video creation requirements, without needing to create all of their own content themselves from scratch. It’s particularly useful for B-Roll (short clips in between the main subject) to fill out engaging reels that the algorithm is going to love.
If you're a creator, marketer or a videographer looking to monetize your skills, launching a downloadable video subscription service could be your next big move.
This guide is designed to help you navigate through the process of creating and launching a successful subscription service for vertical stock video footage and how to use Clipara to provide a great experience for customers, and save you hours and hours of effort.
In combination with Clipara, you could launch your video service in one day (+ getting your content) with this guide.
Before diving into the content creation, the first step is setting up a home for your service - your website. When it comes to choosing a website builder, we recommend using a platform like Squarespace or Webflow, who we believe are the best platforms for setting up a service like this and have membership functionality out of the box. Although you could use lots of other website builders too. Here's what you need to consider:
Here’s what we’d recommend:
For Speed and Ease of use
Squarespace. It’s drag and drop, very easy to edit and has the membership functionality you’ll need and payment systems for your customers.
Webflow. It’s relatively simple to use, but if you aren’t at all technical and don’t know your spacing from your padding or your grid from your flex (some grasp of CSS concepts) you might find it a little trickier and slower to get going. Or you’ll have to pay somebody to help.
If having something very customisable is important too you and you have the skillset, then I would recommend Webflow over Squarespace. You can even grab a template from their template library to get going even quicker.
Your audience is your biggest asset. Start building your following before the launch by:
A well-planned launch can set the tone for your service's success. Consider the following:
This is the core essence of your business. Why are people going to pay for your service? For great footage that they'll be dying to use on their own instagram.
Think about what people want:
Think about the people you follow and admire, and think about the reels that perform well. Enable creators to create that kind of content with ease and put yourself in their shoes to plan out your strategy. Maybe take a look at some of the other services to see what you can do differently by focusing on a particular niche or footage that you can create easily that others might not be able to? Live in a beautiful sunny country? Get great outdoor footage. Have a beautiful kitchen and great accessories? Create lifestyle video in the home.
There are hundreds of different niches and styles that you could go for - just do your research and thing about the demand for it.
Obviously, we recommend you use Clipara 😉. We probably wouldn’t write this blog otherwise…
Choosing the right platform to host and manage your stock footage is crucial. Look for a service that offers:
Many services have already built their downloadable video libraries with Clipara, like The Content Cove.
Clipara lets you do a number of things that will save you huge amounts of time, help you run a better service for your customers and provide the tools you need to learn and grow.
That means no slow websites, not having to add videos to your website one by one and no manually creating downloadable assets.
Setting up with Clipara is a simple as these few steps, which you can do in a few minutes:
Start using Clipara for free and create video experiences that delight your customers.Get started free
Now, it's showtime! Launch your service with a bang and then focus on:
Launching a downloadable video subscription service for vertical stock footage is an exciting venture that blends creativity with business acumen. By following these steps, you can create a platform that not only showcases your talent but also meets the growing demand for specialized video content on social media platforms like Instagram Reels. Remember, consistency, quality, and engagement are key to sustaining and growing your subscription service in the long run.
We hope this guide provides you with a clear roadmap to launching your own video subscription service. Stay tuned for more insights and tips on succeeding in the digital content market.
Start using Clipara for free and bring your site to life without slowing it down.Get started free