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Top 100 Toys & Hobbies Shopify Stores

The biggest stores in the UK are dominated by the Toys & Hobbies category, which accounts for 100% of sales and 100% of web traffic. The category with the most instagram followers on average is Toys & Hobbies.

Stats

$32m

Average annual sales

1m

Average monthly traffic

160k

Average instagram following

Avg Stats

$32m

Sales

1m

Traffic /mo

160k

Followers

Stores

RANK

BRAND

PLATFORM

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CATEGORY

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SALES

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TRAFFIC

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INSTA

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1.

americangirl.com

Shopify PlusToys & Hobbies$15,417,6618,611,242496,719
2.

Fabric Wholesale Direct

Shopify PlusToys & Hobbies$14,207,3471,300,09715,061
3.

Official Little Tikes Website

Shopify PlusToys & Hobbies$10,485,1545,856,283209,000
4.

Ring Concierge

Shopify PlusToys & Hobbies$9,851,947972,124-
5.

Melissa & Doug

Shopify PlusToys & Hobbies$7,636,4974,265,220354,122
6.

Step2

ShopifyToys & Hobbies$6,554,1943,660,720-
7.

Aurora®

ShopifyToys & Hobbies$6,495,033409,06615,751
8.

Darn Good Yarn

Shopify PlusToys & Hobbies$6,411,303405,35373,796
9.

Brighton

Shopify PlusToys & Hobbies$6,313,3973,526,228-
10.

Lion Brand Yarn

Shopify PlusToys & Hobbies$6,113,7383,414,712-
11.

Toynk Toys

Shopify PlusToys & Hobbies$5,815,6403,248,215-
12.

Yarnspirations

ShopifyToys & Hobbies$5,125,7292,862,878547,461
13.

Missouri Star Quilt Company

Shopify PlusToys & Hobbies$5,058,4062,825,276249,012
14.

Trainz

Shopify PlusToys & Hobbies$4,993,960334,771-
15.

Swing Design

ShopifyToys & Hobbies$4,941,602379,563-
16.

Kore Essentials

Shopify PlusToys & Hobbies$4,265,670732,661-
17.

L.O.L. Surprise! Official Store

Shopify PlusToys & Hobbies$4,207,2292,349,867-
18.

Anson Belt & Buckle

Shopify PlusToys & Hobbies$4,148,109612,686-
19.

Bratz

ShopifyToys & Hobbies$4,071,7792,274,214-
20.

Adina Eden

Shopify PlusToys & Hobbies$3,991,103262,889-
21.

The Woobles

ShopifyToys & Hobbies$3,852,6352,151,816413,607
22.

Manhattan Toy

ShopifyToys & Hobbies$3,774,337465,17058,961
23.

Lovevery

Shopify PlusToys & Hobbies$3,663,3662,046,103-
24.

JNCO Los Angeles

ShopifyToys & Hobbies$3,601,2742,011,422-
25.

Backyard Discovery

Shopify PlusToys & Hobbies$3,361,2461,877,35923,534
26.

Missoma

Shopify PlusToys & Hobbies$3,288,0641,836,485592,372
27.

treasurie.com

ShopifyToys & Hobbies$3,193,3331,783,5752,883
28.

Cabbage Patch Kids

ShopifyToys & Hobbies$3,069,3751,714,34119,748
29.

HOBBYWING North America

ShopifyToys & Hobbies$2,956,252207,790-
30.

The Row

Shopify PlusToys & Hobbies$2,861,8631,598,4392,000,000
31.

FAO Schwarz

Shopify PlusToys & Hobbies$2,600,7761,452,61474,586
32.

Farmhouse Pottery

Shopify PlusToys & Hobbies$2,573,447204,381131,059
33.

Kidrobot

Shopify PlusToys & Hobbies$2,499,4341,396,011250,665
34.

Old Time Pottery

Shopify PlusToys & Hobbies$2,462,3881,375,32070,429
35.

Quilling Card

Shopify PlusToys & Hobbies$2,299,672141,858-
36.

Maison Miru

Shopify PlusToys & Hobbies$2,148,506968,588129,858
37.

Premier Yarns

Shopify PlusToys & Hobbies$2,111,2931,179,222-
38.

Enso Rings

Shopify PlusToys & Hobbies$2,021,4421,129,037-
39.

Thread®

Shopify PlusToys & Hobbies$2,021,104932,715331,175
40.

Thorum

ShopifyToys & Hobbies$1,892,070122,886-
41.

Pearl Paradise

Shopify PlusToys & Hobbies$1,802,4381,006,71718,322
42.

Nixon US

Shopify PlusToys & Hobbies$1,772,721990,119661,736
43.

STATE Bags

Shopify PlusToys & Hobbies$1,744,150360,83588,676
44.

Auto World Store

ShopifyToys & Hobbies$1,709,667795,751-
45.

Hearthsong

ShopifyToys & Hobbies$1,697,157789,92826,616
46.

Cuddle Clones

Shopify PlusToys & Hobbies$1,692,602787,808-
47.

Fantasías Miguel

Shopify PlusToys & Hobbies$1,691,843944,946-
48.

Maileg USA

ShopifyToys & Hobbies$1,684,118353,08873,000
49.

Bella Luna Toys

Shopify PlusToys & Hobbies$1,677,226325,89166,000
50.

E. Frances Paper

ShopifyToys & Hobbies$1,658,77544,30315,000
51.

LankyBox Shop

Shopify PlusToys & Hobbies$1,611,787900,23380,392
52.

Kids2.com – Kids2, LLC

ShopifyToys & Hobbies$1,562,491727,2492,872
53.

Motion RC

Shopify PlusToys & Hobbies$1,517,884599,75134,530
54.

RiiRoo

ShopifyToys & Hobbies$1,515,140705,210-
55.

Sculpey

ShopifyToys & Hobbies$1,487,161692,18766,880
56.

www.yourwobb.com

ShopifyToys & Hobbies$1,480,78635,540-
57.

HABA USA

Shopify PlusToys & Hobbies$1,472,931685,564-
58.

Thorlo

Shopify PlusToys & Hobbies$1,464,598681,6856,022
59.

Jumpflex

Shopify PlusToys & Hobbies$1,448,142674,02726,306
60.

GUND

Shopify PlusToys & Hobbies$1,414,854658,532-
61.

Galactic Toys & Collectibles

ShopifyToys & Hobbies$1,412,378250,23827,210
62.

Sarah's Silks

ShopifyToys & Hobbies$1,408,916185,634105,350
63.

Hamee.com - Hamee US

ShopifyToys & Hobbies$1,390,374140,42221,201
64.

Safari Ltd®

Shopify PlusToys & Hobbies$1,380,872642,71657,000
65.

Popov Leather®

ShopifyToys & Hobbies$1,353,151150,836-
66.

BODE

ShopifyToys & Hobbies$1,349,704628,209548,402
67.

Rainbow Loom USA Webstore

ShopifyToys & Hobbies$1,342,798624,99556,162
68.

Arteza.com

Shopify PlusToys & Hobbies$1,341,119624,213532,153
69.

CrunchLabs

Shopify PlusToys & Hobbies$1,322,943615,753122,000
70.

Springfree Trampoline USA

Shopify PlusToys & Hobbies$1,311,923610,62424,000
71.

Soul Ceramics

ShopifyToys & Hobbies$1,255,022584,1402,064
72.

Redcat Racing

Shopify PlusToys & Hobbies$1,248,158580,945-
73.

Estes Rockets

ShopifyToys & Hobbies$1,199,359558,2329,599
74.

SGT KNOTS Supply Co

Shopify PlusToys & Hobbies$1,195,481108,4772,287
75.

Furls Crochet

Shopify PlusToys & Hobbies$1,179,836133,202-
76.

White Elm

ShopifyToys & Hobbies$1,134,14578,67115,779
77.

Tonic Studios USA

Shopify PlusToys & Hobbies$1,129,573127,13620,791
78.

Skywalker Trampolines

ShopifyToys & Hobbies$1,127,282524,684-
79.

SensoryEdge

ShopifyToys & Hobbies$1,083,657128,631-
80.

LOULOU LOLLIPOP US

ShopifyToys & Hobbies$1,073,840116,497228,804
81.

Rocky Mountain Leather Supply

ShopifyToys & Hobbies$1,056,468159,08129,529
82.

ModelCars.com

ShopifyToys & Hobbies$1,055,961491,489-
83.

USA Toyz

ShopifyToys & Hobbies$1,044,88756,788110,073
84.

The Woolly Thistle

ShopifyToys & Hobbies$1,044,399116,966-
85.

Gelblaster

Shopify PlusToys & Hobbies$1,037,071482,696-
86.

tokidoki

Shopify PlusToys & Hobbies$1,036,462482,413-
87.

Collecticon Toys

ShopifyToys & Hobbies$1,031,509480,1077,532
88.

Simon Says Stamp

ShopifyToys & Hobbies$1,015,033472,439144,070
89.

Crafters and Weavers

ShopifyToys & Hobbies$1,004,454355,6381,273
90.

Altenew

Shopify PlusToys & Hobbies$991,735461,595-
91.

Big Toys Direct

ShopifyToys & Hobbies$989,657460,6281,694
92.

The Buffalo Wool Co.

Shopify PlusToys & Hobbies$968,91675,4085,829
93.

RTR Vehicles

Shopify PlusToys & Hobbies$963,672448,533385,660
94.

Revolution Fabrics

ShopifyToys & Hobbies$957,501445,66117,168
95.

RaceDayQuads

Shopify PlusToys & Hobbies$942,750199,72115,000
96.

Heath Ceramics

Shopify PlusToys & Hobbies$934,413434,915-
97.

SendAFriend

ShopifyToys & Hobbies$923,184429,689-
98.

Joylabz Official Makey Makey Store

ShopifyToys & Hobbies$920,435428,40913,354
99.

Mary Maxim

Shopify PlusToys & Hobbies$914,663425,72230,942
100.

Speks

ShopifyToys & Hobbies$910,843423,944-

How do the largest stores grow?

Many of the largest and fastest growing brands have a bigger and bigger focus on video. Both in the form of Instagram Reels & TikTok, and the use of more video on site.

Learn how to develop the best commerce video experiences at a fraction of the cost & time of the biggest brands with Clipara.

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