Groundfloor is a new social club & workspace in San Francisco & Oakland, with further spaces opening up in the near future. In their own words Groundfloor is "A warm, welcoming space to build deep friendships".
Groundfloor exists as a cure to social isolation, and their mission is to empower new relationships, face-to-face. Groundfloor members join a thriving, representative community with access to beautiful communal spaces built for connection, productivity and wellness. Their members-only events range from monthly supper clubs, to comedy shows to art classes – all designed to foster conversations that go deeper than “what do you do for work?”.
Groundfloor needed a way to properly show potential members what life at Groundfloor was all about. They already had a bunch of video content they had produced for their social channels, but needed a way to bring that into their website, in a way that matched their premium brand.