Submerge is an ice bath retailer based in Austria, selling portable ice baths across Europe.
Their ice baths have a number of benefits like improved recovery and performance; stronger immune system; reduced anxiety and better sleep;and enhanced metabolism and weight loss.
Submerge create their own video content in their marketing team, as well as gathering video content from their customers, and their Wim Hof influencer and instructor network. They had a huge bank of engaging video content that shows off the quality and sturdiness of the product, it's ease of use, and delivers a good dose of social proof. Showing potential customers what they get, rather than telling them.